In relation to marketing, everything you do should measurably produce results. There are plenty of factors that go into getting solid results including business niche or marketplace, as well as the tips and strategies I am detailing are a fantastic way for Juvéderm Lead Generation to see solid, measurable growth. – Lead Generation Juvederm
We’re informed about our Juvéderm Lead Generation clients INCREDIBLE results! From 5-10 high-quality leads weekly to tripling our clients sales from $50,000 to $150,000 within a still month.
Why Traditional Marketing Sucks!
Television commercials, radio spots, newspapers ads, and billboards are so the 20th century procedure for gaining exposure and lead generation for window replacement businesses.
These antiquated old types of advertising are all Interruption Advertising, meaning that you are trying to Interrupt as many folks as possible with your message and hopefully you locate a few that are interested.
They are archaic at attracting the eye of potential clients and are wasteful when compared to Google AdWords.
There is no greater way to find a quality local lead than if somebody from your local area:
Does a Google search for your “window replacement”, “window installation”, and “window repair”? (BTW, yes absolutely it lets you do and business niche)
Finds your ad near the top of the page
Clicks on the ad
And then one minute later calls your business
Someone searching for your organization on Google is more likely planning to hire you on the area or maybe within a week.
They’re searching on Google since they need your services right this moment and are much further along within the buying process than somebody that you are trying to prospect with “Interruption Advertising”.
Anybody that has ever been involved in any sort of sales or marketing sees that there is a HUGE difference between when someone is searching for you, finds you, and calls you…
Instead of you trying to prospect or “cold call” or “interrupt” those with your advertising.
There is simply no comparison within the quality of the lead.
Most likely the Best Advertising Platform Ever.
Advertising on the search engines is 100% and completely measurable so you will know EXACTLY what your return on your investment (ROI) is which can be unlike many other forms of marketing like TV and Billboards.
Adwords (Google’s advertising platform) is the better thing that ever became of the advertising world and business people because you have an incredibly powerful tool to use.
Google AdWords advantages of beautifully executed timing when delivering ads to the people who are already trying to find your glazing business, delivering you transparent window installation/replacement and window repair to generate leads results while you can track exactly what your return on investment is.
There are numerous entrepreneurial business owners who have built multimillion dollar businesses using Adwords as their primary means of generating new business.
There really is nothing else like it in the world today. If there was, keep in mind that, I would be using it and suggesting that you simply do too.
Generating Leads Online with Ppc
What people need to realize right up front is that Google makes over 90% of the company’s money through AdWords.
The search engines do not make their through organic search engine results or SEO (more on SEO later). Thus, Google WANTS one to advertise and they want you to get good results so you keep spending a lot more money on advertising every single year after year.
MYTH: “Ya, but no-one clicks on the top ads…”
Lots of businesses and professionals i have worked with over the years have this misconception that no-one clicks on the ads that appear towards the top of search results.
This couldn’t be further from the truth. It’s true that a lot of people select the first or second organically generated result. However, in accordance with a recent eConsultancy survey “41% of individuals didn’t even realize they were clicking on ads in those first 3-5 results”.
Furthermore, you only require a small percentage of people to click your ad to possess more leads than you’ll be able to handle.
If you believe that nobody clicks on ads and they are unwilling to make the acquisition of a strong AdWords campaign, you’re cutting yourself far from a huge source of solid prospecting.
SEO vs AdWords
Search engine optimisation (SEO) is a good longer-term advertising strategy because it takes a lot of time, money, and effort to organically rank highly in search results online for any valuable keyword.
As an example, let’s say you’re a lawyer that is certainly fresh out of school, you’ve moved to a city or town and therefore are looking to get established. I’ve got bad news for you, you’re probably going to fail at ranking at the top of search results through SEO.
Do you understand why? Because every other lawyer locally or city that’s practicing in the same part of law as you has been doing the exact same thing!
Chances are those other lawyers or lawyers are already established and still have been running a strong SEO campaign for decades. You’re simply going to have invest for 9-18+ months before out-ranking them.
There are numerous examples of business owners that spent $1,000s monthly on SEO for over a year and still failed to rank in the hourly caregivers results on page 1 (this is when most of the traffic is) of Google for desired keyword.
If these companies would have taken that same money and invested it into Pay per click, they would have received new leads and new clients from the start!
Which means they’d barely have come with your own money because they could have turned a profit in the first month then just reinvested those profits.
WARNING: What are the results When (not “If”) Google Changes It’s SEO Algorithm?
Think about it… Would you rather pay $1,000 each month for a year in order to “possibly” get on page one to your desired keyword… And then if Google changes their SEO algorithm again you might lose it all overnight with no warning!
… Or, can you prefer to instantly be at the top of the search results for 100s of different keyword variations (not really a couple of keywords like with SEO)… And have new leads and new business coming in your door right away?
Kinda a no-brainer isn’t it.
Instant & Easy Results
I enjoy working on Google AdWords more than any other form of advertising media since you run a simple test campaign approximately a week, spend just one or two hundred dollars, and see instant results.
When that particular week test is conducted, you’ll have a ton of data hinting what keywords worked, how many clicks you got, how many leads came in, and just how many new signed clients you’ve retained for the money spent.
From that point you can refine your AdWords campaign even more by continuing to split-test ads and deciding just how much you want to expand your campaign.
For example if you spend $1,000 so you make back $5,000… Well then the next month you may well want to spend $5,000 and earn back $25,000. It’s simple math really.
Versus TV, radio, newspapers or billboards advertising, which can be expensive formats you could spend $10,000s and be clueless to how poorly or well your ad did.
If you want to see serious results which might be reliable and measurable, you have got to be on AdWords.
AdWords is the KING of Local Advertising
Search engines love local businesses and they give you a huge advantage when advertising on his or her platform.
How to Use Any local Advantage
First off, Google enables you to integrate your Google Plus Local account using your AdWords account. This implies when people from your geographic area are searching, your ad will be much bigger than other ads together with your phone number and address immediately in the ad!
It could be an old adage and in the world of internet marketing, size is important. If the ad is greater, people are going to see it first, if the ad is well formatted they’re likely to read the details, and also you know what they’re going to probably do next?
They’re likely to click on it!
Because you’re local, your local area information is going to show up in the ad (when you integrate your Google plus local account). You’re likely to see a much bigger boost in leads contacting you and also making appointments on your services.
NOTE: Above image is surely an example of a client of mine and you can see his one ad is actually 3x the size the other ads. Really, how do they compete?
So by simply taking the time to properly integrate your Google Plus Local account, you’re gonna see an increase in business!
Why Most Businesses FAIL at AdWords
Another very important factor to the success of your respective campaign is split testing multiple ads to discover the ones that get the highest click through rate (CTR).
Most business people that try to do Adwords on their own fail because they don’t have a good high converting web page (more on that soon) and/or they haven’t yet split tested multiple ads to improve their click through rate.
Google will in fact reward you for having a rock solid AdWords campaign which is getting lots of clicks!
If the ad is creating a lot of clicks that will your business through Ppc Juvéderm Lead Generation they are going to offer you a cheaper cost-per-click (CPC)… rewarding you to have great ads that are getting lots of clicks given it tells Google that you will be relevant to the searcher.
This is the more clicks your ad gets, the less you make payment for each click. Pretty amazing isn’t it.
3 Common Mistakes to Avoid
If you’re up to speed and are ready to provide your AdWords campaign the interest and care it deserves, you can still find some things I feel you will be implementing and some bad habits I want you to avoid.
First thing’s first: If someone else clicks on your ad, what page/website are you going to send them to?
There’s a chance you’re thinking that you’ve spent a huge amount of money on a slick looking, informative website that’s the right place to send your traffic and lure clients. Right?
It appears as though a reasonable idea, and it’s actually bad idea because surprisingly, you’re far more likely to lose clients if you’re routing your ad traffic to your primary website!
You MUST send AdWords traffic to a “landing page”. Yes, you need to have one of those single page, simple, easy to read landing pages that invites the outlook to take action now.
Why? As you have 8 seconds before you decide to lose your prospects attention!
That’s right, according to a recent Microsoft study, our attention spans have dropped from around 12 seconds to eight seconds, and for comparison a Goldfish has an attention span of 9 seconds.
Thus your “landing page” needs to get the person that engaged your ad to take action right away before they get depressed by their smartphone, Facebook, instant massager pop-up, email notification, or someone popping in their office…
If your traffic is being routed to your main website, you take a constant risk of that visitor never taking action! That’s right, they failed to:
Pick up the phone
Fill out an e-mail form
You just lost a possible client.
High-converting landing pages are particularly designed using a proven template to obtain your prospects to do one thing… Get the phone and call you now!
So remember, three important mistakes to prevent making in your marketing are unable to:
3. Split test your ads. Sure, you might be getting some clicks, you might be seeing some incoming business, knowning that doesn’t mean you couldn’t be doing better!
4. Use a high-converting landing page. Your slick, expensive looking main website is not enough to draw in new business to your practice. A squeeze page is essential for getting the individuals looking to retain deliver to pick up the phone and also schedule an appointment.
5. Setup your AdWords campaign correctly. This one I mention in passing as a mistake only since it can impact your results. Proper campaign setup is crucial to the success of your respective campaign.
As you may have seen by now, I love Google. I enjoy their AdWords platform and also the infinite amount of potential it provides.
Google: Biggest, Best, & Growing
Google, for excellent reason, has become the largest search results in the world. It offers use of an unprecedented level of information, and it also has become the number one way for businesses for generate leads – and this is so true for our Juvéderm Lead Generation companies we help.
All you need to do is begin to see the growth chart going back 10 years to see this.
It’s likely you have been able to ignore the possibilities that Google introduced 2008, and maybe in ’09, and when you see their rate of growth double and triple during the last few years alone.
You will need to realize that Google is not going anywhere soon, and is probably only going to get bigger and better at what they do by implementing new advancements to AdWords.
In this day and age, if you fail to perform Google, you’re probably going to remain behind. Here’s to your future success! – Lead Generation Juvederm